Virgin Hotels, the lifestyle hotel brand by Virgin Group founder Sir Richard Branson, announces James Bermingham’sappointment as Chief Executive Officer, effective immediately. Bermingham joins the Virgin Hotels executive team following nearly two decades with Montage International. He will be responsible for delivering the company’s exciting global growth pipeline, multi-award-winning customer experience, and unique culture.
“We are thrilled to welcome James into the Virgin Hotels family,” says Richard Branson, Founder of the Virgin Group. “For over a decade, we have been devoted to providing entertaining and unforgettable experiences for our guests, and I can think of no one better than James to spearhead this effort as we continue to grow the brand on a global scale.”
“I have long admired Virgin Hotels’ ability to seamlessly blend smart and innovative design with elevated service and – maybe most importantly – fun,” said Bermingham. “Watching the brand grow into itself as a reliable haven for both leisure and business travelers without sacrificing its inherent ‘cool factor’ has been exciting, to say the least, and I’m really looking forward to joining such a dynamic team.”
Bermingham assumes his new role as Virgin Hotels, founded in 2010, experiences its most robust growth to date. In 2021, the brand plans for three coast-to-coast openings in Las Vegas, New Orleans, and New York City while already operating hotels in Chicago, Dallas, and Nashville. Properties in Miami and Edinburgh are also in development, with additional opportunities being pursued in Philadelphia, Glasgow, Cannes, and Ibiza.
“James’ appointment comes at an exciting time of accelerating growth for us,” said Peter Norris, Chairman of Virgin Hotels. “His decades of industry experience and acute global expertise will be a true asset for the brand as we push to expand our footprint both domestically and internationally.”