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Unveiling Its Second Hotel In Australia

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It’s time to press play. W Hotels Worldwide, part of Marriott International, today opened the doors to Melbourne’s first luxury lifestyle hotel – W Melbourne – at 408 Flinders Lane. In the heart of an eclectic dining and edgy fashion district, W Melbourne brings the community’s iconic laneway culture and emerging music scene to life. Inspired by the contrasts of the city, the hotel slowly reveals itself to visitors as guests peel back layers to unearth the unique personality of each space.

This amazing hotel was designed by Hachem, who have skilfully brought innovation and the brands storytelling into the new W Melbourne Hotel. Upon arrival at W Melbourne, guests are introduced to the neighbourhood’s iconic laneways, famous for their graffiti street art and offbeat, eclectic characters. Victorian bluestone tiles connect the Living Room to the laneway, blurring the line between the exterior and interior, where the Welcome Desk stands ready to greet guests. A vast lenticular art installation by local painter and digital artist Rus Kitchin immerses viewers into a canopy of Australian flora and fauna growing above the famed Hosier Lane. The illuminated glass and wood of the Flinders Lane entrance is juxtaposed against the shadows of the hotel’s foyer.

“Melbourne is the perfect locale for the playfully luxe spirit of the W brand and we could not be more excited to unveil this highly anticipated hotel to the world, from its unique, locally inspired design to its eclectic lineup of restaurants and bars, W Melbourne is destined to redefine the luxury hotel scene here and become a must-go destination for travelers and local scene-stealers alike.”

Jennie Toh, Vice President of Brand Marketing and Brand Management, Asia Pacific, Marriott International.

W Melbourne has 294 luxuriously stylish guest rooms and 29 suites, with design details curated to reflect Melbourne’s fascinating history and culture. The hotel’s Wonderful, Fabulous and Mega category rooms are inspired by the neighboring street-level newspaper kiosks that back to the 1960s. Each room features floor-to-ceiling windows with stunning skyline views. The Marvellous rooms feature a vibrant wall graphic of a fairy wren, a bird native to Australia, pulling back a layer of fabric to reveal a colorful Melbourne scene. The graphic pays homage to the city’s roots as a fashion hub, with Flinders Lane at the center of its textile trade. The 175-square-meter Extreme Wow Suite (W Hotels’ modern interpretation of the traditional presidential suite), is on the hotel’s highest floor at Level 15 and features a large balcony with expansive views of the Yarra River and an interactive music station – a fresh take on an old-school jukebox.

For more information or to make a reservation, visit wmelbourne.com

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