Maybelline New York, the world’s largest cosmetics brand, is delighted to announce that actress, producer and activist Storm Reid has become its new global ambassador. Storm Reid joins the group of talented women, which includes Gigi Hadid, who are making their voices heard in the brand’s global community.
First seen in a lead role in the prestigious cast adaptation of A Shortcut in Time (2018), Storm Reid also starred in 12 Years a Slave (2013), Don’t Let Go (2019). , In Their Look (2019), The Bravest Knight ( 2019), and Invisible Man (2020). She will also be seen in the feature films The Suicide Squad and One Way, as well as in the second season of the hit series Euphoria. from HBO, where she will continue to play the role of Gia. Alongside her mother Robyn Simpson, Storm Reid has founded her own production company – A Seed & Wings – whose mission and ambition is to create authentic stories that are engaging, honest, and reflect individual perspectives. In addition to several ongoing projects, mom and daughter recently launched a new conversational series on Facebook Watch called Chop It Up and hosted by Storm Reid herself.
Storm Reid advocates for social change through its various platforms and its Bamazing initiative , which aims to highlight and energize the new generation. Speaking willingly on issues such as racial equality, mental health and inclusion, the actress regularly chooses to join projects that support these causes.
And it is precisely this state of mind that attracted Maybelline. “Storm is a tremendous ambassador and agent of change,” said Trisha Ayyagari, President of Maybelline New York Worldwide. She is a great actress with boundless energy who never hesitates to defend equality. I have always admired Storm, and I knew she would ideally represent the Maybelline brand. “
Working with Maybelline, Storm Reid will be able to help advance the causes that matter most to the brand’s customers. In doing so, she will lend her voice to Brave Together , an initiative to fight anxiety and depression, and participate in the continued efforts to promote the diversity of the Maybelline brand.
“Maybelline has been a part of my family since the dawn of time,” said Storm Reid. I can’t wait to start this new chapter with Maybelline, where I will be able to be the voice of young women and members of my generation. “
Storm Reid will be the face of an innovation in Maybelline’s Fit Me franchise that launches this summer.