Maserati has to be one of the most understate luxury brands, it is a name the oozes style, sophistication and makes ever owner feel like he has just won the lottery.
In December 2020, the brand celebrated its 106 year anniversary in which they celebrate its foundation and its history reaching back more than a century, as well as looking towards the future. Exactly 106 years ago, Alfieri Maserati joined forces with his brothers Ettore and Ernesto to establish “Alfieri Maserati”, at number 1A on via de’ Pepoli, in the heart of Bologna, Italy.
“Maserati from A to Z”: a visual journey with a rapid flow of images making up an exciting story, recounting the Brand’s spirit and its constant striving for performance, innovation and exclusivity. The storytelling is timed to the beat of the alphabet and lists what Maserati has been and what it will be in the future.
“We’re starting from our roots to build our future, we’re proud to have shown that our present is guided by the audacity of those who look to the future with confidence, undaunted by difficulties. 2020 marked the start of a new Era for our Brand and, now as never before, we need to be authentic and to return to our Marque’s timeless values to face the challenges that await us with our energy undimmed. For Maserati, this is a time to build our future.”Maserati CEO Davide Grasso
The Maserati Alphabet is a celebration of the past, present and future of the Trident brand. The hero film showcases the many diverse elements that make Maserati so audacious, ending with a roll call of our future models. Z stands for “Zooming into the Future”: the Brand is set to take centre stage with revolutionary new cars, innovations and projects. The focus is already strongly on the future.